Senior Executive Subaru of Taiwan Co Ltd

  • Zhong Li
  • Taiwan

Job Description

Marketing Executive (Brand and Retail Marketing) 1.Execute marketing events, including brand events, new model launching events, customer events, regional events, join promotion, etc. 2.Manage and execute Motor Image Taiwan retail marketing (ATL/BTL) 3.Lead and manage the event company to plan and organize all events based on the annual marketing plan. 4.Steer agencies and vendors; keep them updated. Take responsibility for time-keeping and finalizing processes. 5.Set up marketing event KPI, evaluate the event effectiveness, and prepare the wrap-up reports. 6.Subaru POSM & Giveaways and Others/ Monitor and coordinate the production of promotional materials, including showroom POSM, event POSM, giveaways, etc. 7.Customer database analysis.