Executive Subaru of Taiwan Co Ltd

  • Zhong Li
  • Taiwan

Job Description

Marketing Executive (Aftersales and Retail Marketing) 1. Plan and execute after sales marketing strategies & communicational campaigns. 2. Manage and execute Motor Image Taiwan retail marketing (ATL/BTL) 3. Steer agencies and vendors; keep them updated. Take responsibility for time-keeping and finalizing processes. 4. Set up marketing tactic KPI, evaluate the execution effectiveness, and prepare the wrap-up reports. 5. Subaru POSM & giveaways and others/ Monitor and coordinate the production of promotional materials, including showroom POSM, event POSM, giveaways, etc. 6. Customer database analysis and complete requests from supervisor and support other marketing activities