Job Description
• Liaise with press, media, publications, relevant partners for public relations activities and campaigns.
• Planning, implementation and monitoring of special events such as product launches, sales caravans, experiential event, media test drives and other integrated marketing communication activities.
• Monitoring of regular events participated and initiated by the dealership. Ensures execution of the planned activities and funds are utilized properly and optimized.
• Review and submit reports on market situation for all dealership locations.
• Check seasonality trends across regions that may impact walk-in and bookings.
• Research, monitor and evaluation of auto industry marketing activities.