Job Description
Branch Marketing Senior Executive
1.Plan, manage and execute branch marketing (ATL/BTL)
2.Steer agencies and vendors; keep them updated. Take responsibility for time-keeping and finalizing
processes.
3.Set up branch marketing KPI, evaluate the ATL/BTL effectiveness, and prepare the wrap-up reports.
4.Branch POSM & Giveaways and Others/ Monitor and coordinate the production of promotional materials,
including showroom POSM, event POSM, giveaways, etc.
5.The monthly branch marketing budget processing.
6.Customer database analysis