Job Description
- Planning, implementation and monitoring of special events such as product launches, sales caravans, experiential event, media test drives and other integrated marketing communication activities.
- Monitoring of regular events participated and initiated by the branches and the dealerships.
- Ensures execution of the planned activities and funds are utilized properly and optimized.
- Review and submit reports on market situation for all dealership locations.
- Check seasonality trends across regions that may impact walk-in and bookings.
- Research, monitor and evaluation of auto industry marketing activities.